BEIRUT: A Lebanese campaign aimed at raising awareness against sexual harassment has gone viral across social media networks.
The #NotYourAshta campaign, created by the American University of Beirut’s Knowledge is Power project, kicked off on Nov. 14 and is set to end on Nov. 25, coinciding with the International Day for the Elimination of Violence against Women.
The project calls on Lebanese to share their thoughts and experiences of “different manifestations of street and sexual harassment” through Facebook statuses and tweets.
“To get the conversation started and raise awareness, this online campaign ... seeks to shed light on the issue of street harassment in Lebanon,” KIP said on its webpage.
The hashtag choice #NotYourAshta, according to KIP, comes from a common phrase used by street harassers in Lebanon and across the region, where they refer to women as the fruit Ashta or sugar-apple.
“This campaign aims to turn this phrasing around and resist it, asking users to change the discourse to one of empowerment.”
The hashtag has already been shared by dozens of Lebanese social media users through texts, illustrations, photos and videos.
The campaign also coincides with 16 Days of Activism against Gender-based Violence, which is an international event spearheaded by United Nations Women.
The #NotYourAshta campaign, created by the American University of Beirut’s Knowledge is Power project, kicked off on Nov. 14 and is set to end on Nov. 25, coinciding with the International Day for the Elimination of Violence against Women.
The project calls on Lebanese to share their thoughts and experiences of “different manifestations of street and sexual harassment” through Facebook statuses and tweets.
“To get the conversation started and raise awareness, this online campaign ... seeks to shed light on the issue of street harassment in Lebanon,” KIP said on its webpage.
The hashtag choice #NotYourAshta, according to KIP, comes from a common phrase used by street harassers in Lebanon and across the region, where they refer to women as the fruit Ashta or sugar-apple.
“This campaign aims to turn this phrasing around and resist it, asking users to change the discourse to one of empowerment.”
The hashtag has already been shared by dozens of Lebanese social media users through texts, illustrations, photos and videos.
The campaign also coincides with 16 Days of Activism against Gender-based Violence, which is an international event spearheaded by United Nations Women.
Source & Link : The Daily Star
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